A strategic planning process to define the next phase of the Chesapeake Heartland Project
Chesapeake HeartlandChesapeake Heartland Consulting Digital Strategic Planning
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When the Chesapeake Heartland: An African American Humanities Project needed a guide for their future digitization efforts, they reached out to Night Kitchen Interactive. Together, we crafted a roadmap for creating new digital media to boost their national profile and engage younger visitors and students.
Night Kitchen held strategic planning meetings with the project’s advisory board, identified criteria for selecting objects that best support the project’s storytelling goals, developed strategies for strengthening the website’s interpretive content, and built a blueprint for future fundraising efforts.
An advisory board of community advocates, historians, local leaders, and educators were engaged in a two-day discovery to identify stories and themes that resonate with a national audience. Together we explored avenues for encouraging community engagement and fostering cross-generational conversations through future content development.
Our consultation included a robust stakeholder poll designed to provide powerful analytical tools to guide the next phase of the Chesapeake Heartland Project. Night Kitchen provided an extensive white paper which will serve as a bedrock for future grant-writing, fundraising opportunities and media creation.
Working with Night Kitchen has surely been one of the highlights of my experience thus far!
It was a terrific meeting, capping off a terrific partnership. We hope this is just the first chapter of a continuing partnership with NKI.
